Hi, I’m Nick Collins, author of Terrific Reviews and founder of Platinum Reputations Agency.

On page 8 of my book, I dive into an often-overlooked strategy to boost online reviews using physical products like these. Today, I want to show you how simple tools like NFC cards can help you gather more feedback and build a stellar online reputation.

Take a look—this is the technology behind the NFC card. It’s sleek, simple, and effective. All the customer has to do is tap their phone on the card, and within seconds, they’re directed to leave a review from their account. This eliminates friction and makes the process fast and easy.

But that’s just the beginning. Think about in-store assets like table tents, QR codes, NFC technology, or even product packaging. Each of these tools provides customers with a clear and easy way to share their experience online.

Here’s a pro tip: ask for reviews at the right moment. If a customer praises your service or product—whether it’s a delicious coffee or a well-done repair—encourage them to leave a review right then.

Another great tool? Branded receipts or thank-you cards that include a personalized review request or a link to your Google review page. A handwritten note can also make a big impact.

Most importantly, don’t forget to ask. Many businesses miss out simply because they’re hesitant to make the request. Customers who love your business are usually happy to share their thoughts—they just need a little nudge.

Physical products like these aren’t just tools; they’re gateways to more visibility, trust, and growth. And, ultimately, they lead to the thing you want most: the review.

To learn more, visit TerrificReviews.com for additional tips and tricks. Remember, reviews are the lifeblood of your online reputation. Let’s make getting them easier, smarter, and more effective.

Thanks for watching—I’m here if you need me!