Review Generation with NFC & QR Cards: Customer Reviews for Business Made Easy

On page 84 of Terrific Reviews, we talk about how NFC (Near Field Communication) and QR (Quick Response) cards can be utilized effectively for helping small businesses improve their online reviews. Here’s how they work:

1. NFC Cards

  • How They Work: NFC cards have embedded chips that can be tapped by a smartphone to trigger an action, such as opening a specific webpage. No app or scanning is required—just a tap.
  • Application for Reviews:
    • When customers tap the NFC card, they are taken directly to a review page (e.g., Google, Yelp, Facebook) or a custom landing page where they can choose their preferred review platform.
    • The card can also provide an option to leave feedback directly with the business if the customer isn’t comfortable posting a public review.

2. QR Cards

  • How They Work: QR codes are scannable by a smartphone camera and direct users to a designated URL such as a Google Review Page or Yelp Profile.
  • Application for Reviews:
    • A QR code printed on a card or displayed at the business can take customers to the same destinations as NFC cards (review platforms or landing pages).
    • QR codes can also be included on receipts, invoices, business cards, or even signage.

Why They Work for Online Reviews

  • Convenience: Customers are more likely to leave a review if the process is simple and quick. NFC and QR cards eliminate the need to search for a business’s review page.
  • Customization: Businesses can control the exact destination, making it easy to guide customers to platforms where reviews matter most to their business.
  • Real-Time Feedback: Businesses can set up a system to notify staff when a review is submitted, allowing them to respond promptly.
  • Incentives: Businesses can combine these cards with incentives (like a discount or small gift) to encourage reviews, as long as the incentives comply with review platform policies.

Best Practices for Implementation

  1. Placement:
    • Hand NFC or QR cards to customers at the point of sale or when the service is completed.
    • Display QR codes prominently in checkout areas, on receipts, or in email signatures.
  2. Messaging:
    • Keep the messaging short and clear, e.g., “We’d love your feedback! Tap or scan to leave a review.”
    • Emphasize the value of reviews in helping the business grow.
  3. Branding:
    • Make the cards visually appealing and aligned with your business’s branding.
  4. Mobile Optimization:
    • Ensure the landing pages and review platforms are mobile-friendly, as most users will engage via their smartphones.

NFC and QR cards are powerful tools to bridge the gap between customer satisfaction and online review platforms. Let me know if you’d like to brainstorm specific ways to integrate these technologies into your small business strategies!

Hi, I’m Nick Collins, author of Terrific Reviews and founder of Platinum Reputations Agency.

On page 86 of my book, I dive into an often-overlooked strategy to boost online reviews using physical products like these. Today, I want to show you how simple tools like NFC cards can help you gather more feedback and build a stellar online reputation.

Take a look—this is the technology behind the NFC card. It’s sleek, simple, and effective. All the customer has to do is tap their phone on the card, and within seconds, they’re directed to leave a review from their account. This eliminates friction and makes the process fast and easy.

But that’s just the beginning. Think about in-store assets like table tents, QR codes, NFC technology, or even product packaging. Each of these tools provides customers with a clear and easy way to share their experience online.

Here’s a pro tip: ask for reviews at the right moment. If a customer praises your service or product—whether it’s a delicious coffee or a well-done repair—encourage them to leave a review right then.

Another great tool? Branded receipts or thank-you cards that include a personalized review request or a link to your Google review page. A handwritten note can also make a big impact.

Most importantly, don’t forget to ask. Many businesses miss out simply because they’re hesitant to make the request. Customers who love your business are usually happy to share their thoughts—they just need a little nudge.

Physical products like these aren’t just tools; they’re gateways to more visibility, trust, and growth. And, ultimately, they lead to the thing you want most: the review.

To learn more, visit TerrificReviews.com for additional tips and tricks. Remember, reviews are the lifeblood of your online reputation. Let’s make getting them easier, smarter, and more effective.

Thanks for watching—I’m here if you need me!

Hi, I’m Nick Collins—author of Terrific Reviews and founder of Platinum Reputations. With years of experience helping businesses grow through better online reviews, reputation management, and customer connections, I’m here to share my knowledge and help you succeed. Whether you have a question, need guidance, or want to collaborate, don’t hesitate to reach out—I’d love to hear from you!

You can fill out the contact form or click here to book a free consultation with me directly.

If you’d like to learn more about me, feel free to visit my personal website at NicholasCollins.com.

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