Hey, congrats!

You’re making great progress through the Terrific Reviews book. Nick here again, and today I want to talk to you about one of the most powerful tools for growing your business: Social Proof Video Testimonials.

As a business owner, you can rave about your products and services all day, but when happy customers share their experiences on video, it tells a completely different—and far more compelling—story.

Video testimonials build trust and credibility, helping potential customers feel confident in choosing your business. The best part? You don’t need a fancy setup to get started. With just one happy customer and your iPhone, you can capture an authentic testimonial in minutes.

For those looking to take it up a notch, more sophisticated setups with good lighting and clear audio can make your videos look even more professional. Personally, I use a simple rig with two Shure microphones on my phone, and it works perfectly.

Here’s the truth: when prospects see real people sharing their positive experiences, it helps them feel like they’re making the right decision. It’s one of the easiest ways to turn happy customers into your best salespeople.

At Platinum Reputations, we’ve created and generated over 66 video testimonials from our clients over the years, and I can tell you firsthand—they absolutely work. These videos have helped us generate free leads and calls because prospects go online, see the results, hear directly from happy customers, and recognize people from their local area.

If it worked for us, it’ll absolutely work for your business too. Video testimonials are the best tool we deploy for all of our clients.

So whether you want to do it yourself or need help creating polished, professional testimonials, we’ve got you covered. Start building your library of customer stories and watch your business grow.

Thanks for watching, and remember: people trust people. Let your customers do the talking and watch the magic happen.